Brightside AI vs. Proofpoint
Proofpoint covers phishing awareness with behavioral science and localized content. Brightside focuses on simulating how attackers actually operate today — with live AI voice calls, hybrid vishing campaigns, and a simulation design engine built for the age of generative AI.
Simulation channels
Email phishing simulation
Standard email-based attack scenarios
Voice / vishing simulation
Phone-based social engineering attacks
Deepfake video simulation
AI-generated video impersonation attacks
AI automation & simulation design
AI-powered OSINT spearphishing personalization
Personalizes scenarios using employee profile or context data
AI-generated caller persona (vishing)
Auto-fills name, role, and organization from attack goal
AI-generated opening message (vishing)
Creates the first spoken line, editable by admin
AI-recommended attack strategy
Suggests tactics, urgency, tone, and why they work
Social engineering tactic builder
Lets admins combine authority, fear, reciprocity, social proof, and more
Voice cloning for simulations
Use short recordings to create executive impersonation scenarios
Hybrid voice + email attack generation
One coordinated workflow across call and phishing email
One coordinated workflow across call and phishing email
Live adaptive conversations, not simple voicemail or callback flows
Preview before launch
Test the simulation flow in browser before sending
Full admin control of simulation settings
Admins can manually adjust every element of a simulation
Simulation realism & control
NIST-aligned difficulty
Difficulty mapped to a recognized phishing scale
Automatic follow-up training
Triggers remediation after failure events
Simulation cooling period
Prevents unrealistic repetition against the same employee
Dark web / breach data integration
Simulations informed by known exposure data
Admin control & operational efficiency
Org-level security posture dashboard
Company-wide risk view with month-over-month trends
Admin action audit log
All changes logged with timestamp, identity, and IP
Employee personal portal
Separate employee-facing experience with language preference control
Dynamic employee groups
Auto-updated segmentation for targeting and reporting
Vishing-specific metrics dashboard
Answer rate, call duration, and failed rate trends